Calvin Harris bundles album with Las Vegas tickets
Calvin Harris, the world’s highest earning DJ and one of electronic dance music’s most successful producers, is bundling his new album Funk Wav Bounces Vol.1 with the purchase of every ticket to his Las Vegas shows. Harris has 22 club dates booked, including a residency at the stunning Omnia, the new nightclub at Caesar’s Palace so magnificent it is already on the DJ Mag’s Top 100 Clubs list. The Omnia residency runs from 9 June to 10 November, with additional dates to be announced, including Harris’ New Year’s Eve show.
In addition to the Omnia, the Scottish DJ will play a few dates at Wet Republic, MGM’s pool party day club, and at the companion Hakkassan Nightclub, also at MGM Grand. With this generous offer of dates and a mix of day and night sets, Harris is offering fans the opportunity to experience his fantastic music live. For the price of one ticket, ranging from $50 to $150, fans will obtain the album, a can’t-miss incentive.
Funk Wav Bounces Vol. 1 is Calvin Harris’ first album since 2014’s Motion, and follows on the heels of worldwide chart-toppers “How Deep Is Your Love,” “This is What You Came For,” and the Taylor Swift diss-track “My Way.” The new album represents a departure for Harris, eschewing his cool, global synthpop for the world’s top hip hop artists and rappers. A roster of urban music’s hit makers, including Pharrell and Future, join pop superstars like Katy Perry as featured artists on the album.
Bundling albums for free with the cost of tickets began as a strategy with Madonna and Justin Bieber albums, as a mechanism for record labels to boost chart positions—with streaming outpacing traditional album sales, this leverages the album in a changing market.