Alan Walker teams up with Monster Energy Up & Up Festival to crowdfund US College shows

Alan Walker has announced that he will be teaming up with the world renown energy drink brand Monster Energy who have put on a festival called Up and Up Festival. The aim behind the collaboration is to crowd fund four college shows this fall. Any college can enter but only four can win. The top four colleges to pre-purchase the most amount of tickets in 48 hours will win and Alan Walker will come to perform at those colleges.

Steven Ljubicic, Up & Up Festival’s co-creator, said the following in a statement:

We cover the major cost expenditures for the schools who most demand him – talent fees, riders, production and security costs.

Alan Walker also revealed the following about the whole concept:

I’m looking forward to performing on The Monster Energy Up & Up Festival this year. I really like the concept behind it, and it’s going to be fun to follow the contest and see the engagement from students who want to bring the show to their campus. Excited to see who will end up on top!

The contest will begin on September 12th at 4:00 p.m. ET. If you live in the US and you go to college, make sure you sign up as this will be one massive party!

Watch the teaser in the link below: