Armada Music launches first official clothing line
Founded in 2003 by Armin van Buuren, Maykel Piron and David Lewis, Armada Music has become one of the leading labels in the dance music world since it was first established. Fuelling a wide variety of genres, from Trance and Deep House to Progressive House, Techno and even Pop, it is safe to say they have build up an army of fans who wait in eager anticipation of each release on the label. And now, the label has gone one step further and decided to launch its first-ever clothing range, aimed at both fans and artists alike. Consisting of a 9-piece collection of fashionable, self-designed items, there is guaranteed to be something for everyone.
Offering everything from T-shirts to sweaters to hoodies, they also have a varsity jacket, a baseball cap, a snapback cap and a tote bag. The collection focusses on providing comfortable, high-quality clothing that’s easy to travel and move around in. And while the designs already speak for themselves quite a bit, the feel of the clothing line is portrayed perfectly in a video that accompanies the release of the collection, blending the respective styles of the city of Amsterdam, the home of Armada Music and the electronic music scene as a whole in one single clothing line.
Check out some previews below, as well as the official video. The full collection is available online via www.armadamusicshop.com.