Swedish House Mafia manager launches new business course
Few women in the world right now bring more meaning to the word ‘boss’ than Amy Thomson. The managerial powerhouse not only oversees Swedish House Mafia and DJ Snake, but has also worked with the likes of Kanye West, Gorillaz, and is head of her own company, ATM Artists, formerly hosting Alesso and Chase & Status.
Amy, the brains behind the recent SHM reunion at Ultra Music Festival in Miami, is widely respected by all corners of the industry, and has now launched her own course, titled ‘Mind Your Own Business’, a five-day intensive project led by discussions and a textbook of Thomson’s own devising. She and other professional experts will cover everything from music law to branding, marketing, royalties and more. There’s even a class on music business terminology, because things can get confusing pretty fast.
“We are so often tied to old deals where streaming is not even mentioned, tied to albums, vinyl and so on,” said Amy.
“The world has completely changed. The companies we all work with are slowly implementing change, of course, but are always tied to deals that are so old. Catalog is king, and you are now not only releasing records. Streaming makes your music. The records that keep on paying you are in fact building retirement plans for clients.”
Since the issue of mental health has never been more pressing in the music world, Thomson has taken this opportunity to donate all proceeds to mental health charities.