Four down, and hopefully many more to go. The announcement of Swedish House Mafia‘s three Stockholm and singular Mexico City shows have sparked excitement and speculation as to where the superstar trio will head next. Axwell, Sebastian Ingrosso, and Steve Angello have always been on top of their marketing, and you can be sure that the gigs aren’t just going to appear. However, the Swedish trio continue to tease and spark interest on certain particular regions, with posters placed discreetly around areas of specific cities, all of which have then led to the announcement of a show. The most recent batch of SHM posters have appeared in Tel Aviv, Israel.
The ‘Save The World‘ producers are doing just that with their tour, by seemingly heading to all continents and many countries along the way to unite people with music. The phenomenal impact that Ax, Seb, and Steve have had on the music scene goes without saying, but in times of careful consideration for a lot of producers and DJs following the death of Avicii, and high profile retirements of late, this reunion gives music fans hope in that their investment of time, emotion, and most importantly music is to bring everyone back together. As Axwell said at Ultra Music Festival, it’s a chance for the Swedish House Mafia to get back together with the fans, as well as one another. Pending an announcement when the next timer on the website hits zero, it appears that Tel Aviv is the next city to be united as one, as Swedish House Mafia take their tour to Israel.
Though the tour dates are still few and far between, the delayed marketing strategy to continue with timers and posters is incredibly intelligent, and the long waiting process for your city to be announced hopefully will come to an end soon! With Tel Aviv next up on the tour, who knows what more is to come from Swedish House Mafia… stay tuned for further announcements.