Swedish House Mafia ultra music festival reunion 2018

Swedish House Mafia posters appear in Tel Aviv, Israel


Four down, and hopefully many more to go. The announcement of Swedish House Mafia‘s three Stockholm and singular Mexico City shows have sparked excitement and speculation as to where the superstar trio will head next. Axwell, Sebastian Ingrosso, and Steve Angello have always been on top of their marketing, and you can be sure that the gigs aren’t just going to appear. However, the Swedish trio continue to tease and spark interest on certain particular regions, with posters placed discreetly around areas of specific cities, all of which have then led to the announcement of a show. The most recent batch of SHM posters have appeared in Tel Aviv, Israel.

The ‘Save The World‘ producers are doing just that with their tour, by seemingly heading to all continents and many countries along the way to unite people with music. The phenomenal impact that Ax, Seb, and Steve have had on the music scene goes without saying, but in times of careful consideration for a lot of producers and DJs following the death of Avicii, and high profile retirements of late, this reunion gives music fans hope in that their investment of time, emotion, and most importantly music is to bring everyone back together. As Axwell said at Ultra Music Festival, it’s a chance for the Swedish House Mafia to get back together with the fans, as well as one another. Pending an announcement when the next timer on the website¬†hits zero, it appears that Tel Aviv is the next city to be united as one, as Swedish House Mafia take their tour to Israel.

Though the tour dates are still few and far between, the delayed marketing strategy to continue with timers and posters is incredibly intelligent, and the long waiting process for your city to be announced hopefully will come to an end soon! With Tel Aviv next up on the tour, who knows what more is to come from Swedish House Mafia… stay tuned for further announcements.

Tel Aviv SHM

Tel Aviv SHM





Lewis is a 21 year old writer and editor for We Rave You based in the UK. Since joining the team in 2018, Lewis has brought exclusive interviews with the likes of CamelPhat and Third Party to the WRY readers, and worked on collaborative projects with Anjunabeats, Kryder/Sosumi Records, and the recently launched We Rave You Magazine. He is also an active DJ and producer, playing sets across the UK and at Tomorrowland in 2019, and works collaboratively with fellow editor Jake Gable to run renowned UK company The EVENT. An advocate for the #ProgIsAlive movement, Lewis continues to bring cutting edge music content through his own sounds and his contributions to We Rave You.

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