The team at Ultra Music Festival took to their Twitter & Instagram recently to officially announce the “Voluntary Termination” of their City of Miami license. The festival was held in various different venues throughout the Greater Miami Area during the Miami music week since it’s inception in 1999.
After the 20th Edition of UMF held in Virginia Key, Ultra conducted a survey to gain an insight about how the fans felt about 2019’s UMF edition. Based on the results and consumer experience throughout the festival, the team explained the following:
“After listening to feedback from many of you (including 20,000 fans who took our post-event survey), it is clear that festival experience was simply not good enough”.
Ultra has decided to move on from the not-so-good edition of this year’s festival location and have finalized a new South Florida location. On their change of location Ultra stated, “We have been approached by many interested parties over the years with offers to host the festival at some very unique and impressive locales. One of these, however, has shined far above the others, and we look forward to making our home there for many years to come.”
Coming from this setback it would interesting to see how Ultra reshapes itself in the new location.
Take a look at Ultra’s Announcement letter below:
Besides its flagship event in Miami Ultra’s international events have been doing an amazing job. Have an insight into Ultra Korea’s headliners here.