Bonnaroo Music & Arts Festival set to be acquired by Live Nation

After getting hands-on a major stake in AC Entertainment way back in 2016, Live Nation has now completely acquired the music promotion company. Headquartered at Knoxville and Tennesse, AC Entertainment was the promoter of the Bonnaroo Music & Arts Festival. But now, this new deal is set to implement significant changes in the promotion of the event.

As a part of this agreement, Live Nation has announced that the current Vice President of AC Entertainment Ted Heining won’t continue with them. He would rather serve as the President for Live Nation for the concerts in Knoxville, Asheville, and Chattanooga. Whereas, the current President of AC Entertainment will continue to serve his position.

For the concerts scheduled in cities like Oregon and Portland, a new office will be launched and MaryClare Bourjaily, who has been working with Live Nation for more than 12 years will take over the President’s role. According to the reports, many other employees have also been promoted after this agreement.

Despite all the changes in the administration and promotion team of the festival, Bonnaroo 2020 is still one of the most awaited events of the year. However, it would be interesting to see how this agreement will affect the quality of the annual carnival.

Check out some of the best moment from Bonnaroo 2019