Pitching on Spotify for Electronic Music Artists: Dos and Don’ts to Consider

Trance, techno, electronic, dubstep, wave, Jamaican, house music — the universe of electronic sounds on Spotify is enormous. The same goes for the variety of artists presented on the platform. It is a multicultural community, where interested parties enjoy the rave from Tiesto, Alok, David Guetta, Marshmello, Daft Punk, and others.

The list can go on further, including artists like Afrojack, Martin Garrix, and Alan Walker. Nonetheless, it doesn’t mean that Spotify doesn’t let new musicians develop and reach audiences worldwide. While the decision to buy Spotify plays will come in handy for beginners, letting them boost their online visibility, it is also essential to understand the principles of pitching electronic music on Spotify and ranking higher in its playlists.

Introductory Guide to Pitching on Spotify

Before diving deeper into the pitching methodology, let’s summarize the most crucial reasons why this decision is worth it:

It is a great opportunity to reveal your skills and talents to new audiences. It can become a powerful source of creative inspiration, leading you to new experiments with lyrics, sounds, and genres. Of course, an opportunity to find matching collaborators to work on viral sounds is also on the list. With the help of this feature from Spotify for Artists, you will increase your global network. With a deeper understanding of how Spotify’s algorithms enhance your discoverability, it is easier to advance your marketing strategy. Pitching electronic music on Spotify means appearing on different playlists and presenting your content to loyal fans and potential supporters.

Now that you know why pitching your music on the platform is so future-forward, here is a basic strategy to get started:

Sign in to your account. Go to Home and find the Upcoming section — click the Music tab to pitch your track. Otherwise, hit the “Pitch from next release” button. Select the track and support it with additional details with no fields left black. That’s how you will increase its chances of success.

Are Electronic Music Performers Always Eligible to Pitch on Spotify?

There are a few scenarios when pitching electronic music won’t be possible:

If you want to release a collaboration project, pitching won’t be successful for those who aren’t mentioned as its leading artists. Featuring artists aren’t eligible for the process at all. Another case when pitching won’t lead to any positive results is when a track features four or more artists in the main roles.

If you want to ensure things will go smoothly, stick to the recommendations below:

Although Spotify for Artists is mobile-friendly overall, pitching music can be done via desktop computers only. Ensure you get all the details at your disposal when completing a submission. Your applications should focus on unreleased electronic music only. If you work with several streaming platforms, make sure to stop by Spotify first. Otherwise, you may not be an eligible candidate to get your songs pitched. To boost your chances be noticed by Spotify’s editors rather sooner than later, don’t pitch several tracks at a time — one per submission is more than enough. For those having a few promising dubstep, techno, or other electronic music sounds, pick up the one with the best potential.

While there is no exact timeline of your music’s stay in the playlists you are pitched for, it is important to know you won’t be able to remove yourself from those lists once the procedure is over.

When Is It the Right Moment to Pitch on Spotify?

The best tactic is to follow the platform’s guidelines:

Don’t delay this moment. You should provide the company’s team of editors with your content at least a week prior to the planned release. Please note that you can’t pitch your releases once they go live. If you complete the pitching procedure the same day or a few days before the release, there is a high chance your visibility will be at its lowest.

Check the playlists you pitched for to see whether your content gets picked — visit the Playlists tab for that. On the other hand, you can just wait for the system’s notification if the decision is positive.

All in all, the quality of your work will be the powerhouse behind the likelihood of your project’s success. Work on your influence and prestige on the platform. With the help of advanced promotional means from ArtistPush, you can increase the number of plays and follows you have, which has a positive effect on your new release’s visibility and attraction as content for pitching on Spotify.