How to Market EDM Songs on Social Media

EDM songs have a different way of connecting to people. It’s not the type of music that everyone enjoys, but there’s a growing fanbase worldwide that’s been enjoying EDM music for many years. Avicii, Skrillex, Diplo, Tiesto, Marshmello, Daft Punk, Martin Garrix, David Guetta, and other popular EDM artists have changed the way people listen to this type of music, and we’re all here for it. So, if you’re an aspiring EDM artists who needs help with where to start, we’ve got your back.

In this blog post, we will be sharing some tips on how to market EDM songs on social media platforms. But first, before doing this, make sure you have a fast and stable internet connection like the one from Dish Internet and other reliable providers out there because everything will be done online. Let’s begin!

1. Grow Your Social Media Presence

Before you start marketing your songs, it’s important to grow your social media presence. If you don’t, you’re simply dumping all the content in a place where no one will see it. There are different ways to grow your social media presence – it could be by joining EDM groups or communities online and interacting with them. You can subtly promote your page so that people will know who you are. 

This might take a while, depending on how much time you’ll dedicate to doing this. You’ll also need a fast internet to do this. If you don’t want to do it yourself, you can hire a social media marketing agency to do it for you, but you will need to pay. If you have the funds, go for it. 

1. Invest in Quality Short-Form Content

Nowadays, nobody has the time for long content posted online unless your content is really engaging and well-created. According to various studies, the human attention span has shrunk significantly over the years because of technology. If you think about it, it’s definitely true. And that’s the main reason why you should take advantage of the short-form content features on social media platforms. It could be shorts, reels, or stories. Just put your content out there and be creative. 

1. Be Consistent in Posting Content

According to social media marketing experts, consistency is key when it comes to growing your social media presence. You need to develop a posting schedule and stick to it. It can be challenging to post every day, and it’s a bit excessive, so aim at least 2-4 times a week at first. Teasers and snippets, behind-the-scenes, QA sessions, and contests are some options for your content. 

1. Livestream Once in a While

Live streaming is one of the most popular online activities of music artists, and it’s for a good thing. If you’re an up-and-coming EDM artist, you’ll be able to interact with potential fans in real time and grow your fanbase. If you have enough followers and loyal viewers, you can start monetizing your livestream sessions. Some platforms like TikTok and Facebook offer gifting features that you can convert into real money. 

Just a piece of advice though, you need a reliable internet connection when you do this. It’s always recommended to go for a trusted internet provider in the country, let’s say MetroNet. You can check the MetroNet coverage map to see if it covers your area. If it does, you can go ahead and choose the best plan for your needs.

1. Maximize Different Social Media Platforms

One of the problems many EDM artists face is the decision of where they should market their music. Honestly, there’s no right or wrong answer, but if you can, it’s better if you have at least 2 or 3 platforms to promote your music online. It also depends on your target demographics because, on each platform, there’s a specific percentage of every group of individuals (age, interests, gender, etc.

1. Be Unique

Being unique is a challenge in the EDM industry simply because, at a glance, you’d think that the fans had seen it all. However, if you put your personality in your craft and your music, it sets you apart from the competition. Don’t be afraid to experiment with different sounds and styles, but always stay true to your core identity as a musician. This is how you’ll grow and build your name in the EDM industry.

Final Thoughts

The competition in the EDM industry is fierce, but it shouldn’t stop you from chasing your dream to be a popular EDM artist. Nothing is impossible, and if you put your mind to it with a lot of hardwork and patience, you’ll get there in no time. Just enjoy the process and have fun while doing all these things. Good luck! We hope to hear your music in the future.