How much money did Coachella make from its NFT collection?
Over a week ago Coachella announced its entry into the web3 space by releasing 3 different NFT collections on Feb 11, partnered with cryptocurrency exchange FTX US. The auction ended on Friday night, for their most anticipated Coachella Keys Collection. The highest bid was $270,000 for the Infinite key, and the collector received benefits of lifetime 2 guest festival passes, front house views,