Live Nation expands festival passport for 2018
Today Live Nation announces the return of its one of a kind Festival Passport, and also reveals major expansions for the 2018 program. After selling out in its inaugural year, Live Nation is expanding the epic experience by more than doubling the number of Festival Passports available for 2018 to 2,500 passes, granting purchasers GA access to the 100+ participating festivals around the globe. Additionally, the company is excited to offer music enthusiasts the first ever VIP Festival Passport, granting 100 lucky purchasers VIP entry. The GA tier of the Festival Passport is priced at $999 USD, while the VIP tier is at $5,000 USD.
In a press release, Live Nation’s U.S. Concerts CMO, Lisa Licht mentioned the following:
Music festivals are all about the experience and we created Festival Passport as an innovative way to amplify that for music fans across all of our 100+ festivals worldwide. Festival Passport is Live Nation’s tribute to our incredible festival community, and we’re excited to continue to build on the program this year by increasing the number of Festival Passports available and adding a brand new VIP tier.”
Festival Passport holders will have access to more festivals this year than ever before, with unlimited admission to over 100 unique festivals around the world including the likes of Download Festival, EDC, Lollapalooza and Creamfields (China).
For full details, see the Live Nation website here.
