Featuring on Musical Freedom, Tiesto is currently testing the waters in mobile gaming. In partnership with the mobile game sweeping the globe Color Switch, Tiesto is making some strategic moves partnering with the app for their soundtrack with his production ‘Phoenix‘. The app has some impressive statistics dating back to 2016, holding the longest record for most downloaded app in the world over 28 days. If that doesn’t scream impressive to you, the app has accumulated over 206 million downloads since 2016 also raking in over 30 million weekly impressions via Instagram. That’s a massive and strategically marketed base, something Tiesto may know a tad about over his 24 year tenure as a DJ and producer.
Nevertheless, being both a savvy business man and musical icon have its perks and the bouncy, entrancing tune encompasses the vibe that many would think of to accompany such a popular game. The groovy, summery flair of ‘Phoenix‘ give the tune an immediate edge. The open production gives a very ambient and full feeling tune to carry across a non-distractive in game sound design. Not only does the soothing tune fit the game, the tracks music video reflects the vibe of the tune extremely well. Relaxed each days, laid-back and serine lake nights, the tune encompasses that romanticized “feel good” atmosphere.
Check out the music video for Tiesto’s Color Switch soundtrack, ‘Pheonix‘ below via YouTube: