It might be tough to believe now, given the dark and mysterious nature of Eric Prydz and his progressive productions, but once upon a time, the Swede was responsible for one of dance music’s cheesiest radio edits. Born in September 2004, ‘Call On Me’ showcased Eric’s penchant for a thumping bassline, with the catchy hit scoring commercial success all across the world.
However, it was the video for the single, that gained most attention. Filmed inside a sweaty and seductive aerobics session, the dance moves employed by several of the gym’s members seemed to hint at the kind of moves you might expect to find in more adult corners of the internet. Despite Eric later turning his back on the track – refusing to play it out in his live sets – few can deny the impact the track had around the world, helping Prydz to become a worldwide name in the dance industry.
Now responsible for his Pryda and Cirez D aliases, Eric continues to wow crowds with his weekly Ibiza residency, and visually spectacular shows, like the EPIC 5.0 event at the London Steel Yard, and his recent HOLO show at Creamfields. Turning 14 years old today, you can relive those iconic ‘Call On Me’ images below, with thise tongue-in-cheek tweet from Ministry of Sound, the label who released the anthem all the way back in 2004:
You could argue the greatest music video of all time… you could argue… pic.twitter.com/AOXtOE9LxB
— Ministry of Sound (@ministryofsound) September 14, 2018