Iconic Dutch DJ/Producer Tiësto has graduated from the studio to the conference room as Nevada based champagne company, Beau Joie, has recently appointed the ‘Club Life‘ producer as their new Global Creative Director. While in a traditional sense Tiësto has had several business ventures and endorsement deals in the past like his partnership with 7UP, and or his major investment into Splice in 2014, he’s yet to be so directly challenged with developing and directing a foreign brand’s strategy and partnerships.
There’s absolutely no doubt that with his wealth of experience outside the music industry that the brand will flourish. We’re just excited to see the musical mogul makes of his talents and where he plans to take the Beau Joie brand as he’s integrated and takes creative direction, especially because since his arrival the Tiësto has already started to build the bridge for the company to enter the Hong Kong and Chinese markets. Issuing a statement on his onboarding as the company’s Global Creative Director, Tiësto had this to say,
“I came to know Beau Joie through an encounter with the brand on a yacht during an incredible trip to Hong Kong and immediately knew I had to be a part of it…Beau Joie already possesses such a unique design aesthetic not to mention that the Rose is the best champagne I have ever tasted! I am excited to help take this brand to the next level!”
We’ve seen peers like Diplo and Steve Aoki have dabbled in multiple business ventures over the years. Comparing from Diplo’s ownership in United Soccer League’s 2018 USL Cup runner-up team, Phoenix Rising, and Steve Aoki’s new pizza venture Pizzaoki, there’s plenty to be explored, leaving much more down the line for the Dutchman, barring the success of Beau Joie. Given time and a vision for the brand, the only real question is simply what’s next for Tiësto?