ADE 2023: Exclusive talks by Spotify, TikTok, and YouTube

Amsterdam Dance Event (ADE) introduces its groundbreaking Essential Insider Knowledge Series, inviting luminaries from Spotify, TikTok, YouTube, Beatport, and TuneCore to share their invaluable industry insights.

Amsterdam Dance Event (ADE) 2023 has taken a significant step forward by introducing the Essential Insider Knowledge Series, a collection of insightful talks and keynotes featuring renowned figures from the music industry. The series is set to provide valuable insights and strategies directly from the minds behind platforms like TikTok, Spotify, YouTube, Beatport, and TuneCore. ADE’s new initiative is part of their industry-focused program, ADE Pro, catering exclusively to professionals in the field.

TikTok’s Global Head of Music, Ole Obermann, will be a pivotal presence in the series, sharing invaluable insights and strategies adopted by the global platform. The spotlight will also shine on YouTube’s Mathieu Rousselot and Coen Calkhoven, the head of STMPD RCRDS, as they delve into the formation of music communities on the video-sharing giant.

Expectations are high as top-tier representatives from Spotify are gearing up to demystify the vast opportunities the platform offers, providing practical tools to empower artists and industry professionals alike. Helen Sartory, the Senior Vice President of Creator Services at Beatport, will shed light on electronic music distribution and production, while TuneCore’s CEO, Andreea Gleeson, will explore the intriguing intersection of music creation and artificial intelligence.

Amsterdam’s commitment to dance music is undeniable, with the city’s mayor emphasizing nightlife’s pivotal role in cultural renewal. Recent developments reflect this dedication, as Dutch officials have allocated €2.2 million over the next four years to support nightlife institutions, bolstering the city’s after-dark scene.

For those unfamiliar with ADE, mark your calendars for October 18 to 22, 2023. This annual event transforms Amsterdam into a hub of electronic music, hosting a myriad of activities across various venues. ADE stands as a pinnacle moment in the global electronic music industry, drawing music tech brands, record labels, event organizers, and artists. The event boasts a vibrant lineup of panel talks, workshops, exhibitions, and performances.

To immerse yourself in the world of ADE, learn more about the event and secure your tickets, visit

Image credit: kapaphotography

Hi, my name's Lewis and I'm from the UK. Currently working in the marketing industry. My love for dance music stemmed from artists such as Avicii, SHM and Alesso. Huge lover of Progressive House!