AlphaTheta announces powerful new 4-channel mixer, euphonia

Existing as the sister brand to the iconic PioneerDJ company, AlphaTheta has high expectations for all of the company’s output. Continuing to craft new gear for producers and engineers around the world, the company has announced a powerful new 4-channel mixer to the market.

As a company aligned with what is largely considered the standard for DJ equipment, AlphaTheta works hard to craft products that meet and surpass the high standard set by its parent organization, Pioneer. Building upon the legacy of the brand, the team at AlphaTheta has obtained help from some of the most respected minds in sound, Rupert Neve. In working together to design their brand new mixer, euphonic, AlphaTheta has leaned on Neve to help design a powerful new transformer that works to expand harmonics while smoothing out discrepancies between digital and analog sounds, as well as recordings from different generations. Combined with its 32-bit A/D and D/A converters as well as 96kHz/64bit floating point, as well as a collection of high-quality built-in FX, euphonic is built with the highest standards for sound quality.

Of course, ease of use for producers and engineers is equally important, and the AlphaTheta team paid close attention to the layout and function of the euphonic controls. Close attention is paid to the knob size, the feel of knobs when turning at different speeds, and a clear Energy Visualizer to analyze each channel’s output and how to adjust it for powerful mixes. Combined with the boost send to help enhance FX as well as the Boost Level feature, DJs have more control than ever with the features of euphonia.

The AlphaTheta euphonia is on sale now and retails for $3799.