Why am I losing followers on TikTok? 8 reasons why your TikTok followers are decreasing

Losing followers on TikTok is a plaque every creator tries to avoid. Although it’s not new to lose more numbers than you’re gaining, it is a cause for alarm. It’s a clear sign your account is no longer getting traction and needs fixing.

There’s no need to keep sulking and asking: “Why am I losing followers on TikTok?” A growth service like Influensly allows you to leverage TikTok ads to increase followers and low engagement. The ads make it easy for your content to be in front of people who might be interested in it, improving your TikTok fan base and viewers.

Different factors contribute to the decrease in TikTok followers. Want to find out what they are? We’ve got you covered! This article explains why your TikTok followers are decreasing and how you can fix the issue.

Is it a bad thing to lose TikTok followers?

Oh no, it’s not! Although when your fan base decreases, it may imply that you need to update your TikTok strategy, it’s not always your fault. If you follow all community guidelines and lose subscribers, then something isn’t right.

They’re disinterested or bot subscribers who’ll likely never engage with your content. When you lose this, deadweight boosts your algorithm by showing on the FYP a higher percentage of your fan base who engage with your content. 

Once you’ve lost the deadweight hindering your progress, you’ll be left with real supporters, and these are the ones you don’t want to lose.

Also, it’s crucial to remember that you don’t need millions of followers to make money on TikTok. While this may feel heart-wrenching, your subscribers aren’t essential if you intend to monetize your social media profile. Building a community should be your priority.

8 reasons why your TikTok followers are decreasing

1. You’re niche-hopping

People hit the ‘follow’ button when your content resonates with them. You lose followers for every video you post that doesn’t align with your content pillars. You may be safe with one ‘off’ video upload. But five others? Your fans will keep decreasing.

You lose connection with your supporters when you post the wrong content. Unfortunately, you’ll be unable to gain the community you need to grow your TikTok account.

It’s normal for your profile to evolve. As your passions change, your content does, too. But ensure you take your supporters through the process. This fosters community building and will help you gain a new audience, even if you lose a few old followers.

2. You’ve been shadowbanned

The scariest part of shadowbanning is that you won’t even know you’ve been caught up in that web. TikTok shadowbans accounts that aren’t following the community guidelines. 

Shadowbanning means your content will stop appearing on the For You Page (FYP), limiting your reach and engagement. The resultant effect is that you’ll lose followers. So, you must take steps to avoid encountering this tragic fate.

3. TikTok is removing your followers 

There has been a rise in the number of bots and fake accounts. So, TikTok regularly removes accounts they suspect are fake. 

During the mass removal, if you have many fake accounts or bot followers, you’ll often notice you’ve lost most of your fans. Although this is a strategic move to avoid scammers, it’s bad for social media influencers to lose subscribers constantly.

4. You’re not posting consistently

No one would want to remain your follower if you aren’t posting consistently. It’s heartbreaking to fall in love with a creator’s content and wait for the much-anticipated next video that never comes live.

If you’ve not been posting consistently or taking a hiatus, expect a continuous drop in your follower count. Understand that consistently posting quality content regularly helps you build a dedicated fan base interested in your content. 

To stop losing subscribers, create a consistent posting schedule. You could upload a video daily, biweekly, or even daily. Just be sure to maintain your schedule and avoid taking frequent breaks. Instead of returning every three weeks to ask: “Who missed me?” Nobody did; get your act together!

5. Your content isn’t getting engagement

Another reason there’s a drop in your follower count is that there’s no engagement on your videos. When subscribers engage (like, comment, and share) with your content, it helps to increase your content visibility. 

Hence, it can be challenging to maintain a good following if your posts are not getting much engagement. If you don’t want to lose more fans, use relevant captions and hashtags to help you draw more subscribers and spark engagement.

6. You’re not keeping up with TikTok trends

90% of users on this platform are on the app to enjoy trending content. TikTok trends move at a breakneck speed. So, last week’s hottest trends could be dead and gone today.

Not keeping up with trends is an easy way to lose subscribers. Also, haphazardly jumping on trends can damage your social media profile.

7. You consistently post controversial content

Sharing content about controversial topics is another way to lose your fans. You’ll risk offending your subscribers, which can cause them to hit the ‘unfollow’ button.

Besides losing subscribers, your account may get banned. So, always think before you post. Abide by all TikTok community guidelines. 

8. You’re not creating viral content

TikTok has several sides. Alt and Straight TikTok are the most popular. Some subscribers may be happy always to view your content, even if it never goes viral. 

Others will start thinking you’re not interesting and unfollow you. Going viral is challenging, but try using a hook to grab attention and make shorter videos.

How do you know you are losing followers?

If you run a business account on the platform, you’ll have access to TikTok Analytics. This tool enables you to check how your account is performing. You can also check if you’ve lost followers, including the views your videos have gained. 

TikTok Analytics is a powerful inbuilt tool. However, many users on the platform don’t know how to utilize it properly. Besides gaining insight into your account’s performance, this magnificent tool helps you figure out how to take your account to the next level.

To locate this tool, select your profile and go to the hamburger menu in the top right corner. Tap “Creator Tools” and choose “Analytics.”

How to Stop Losing Followers on TikTok: 6 Expert Tips

Here are six expert tips to apply to build a community of TikTok followers who’ll never think of hitting the ‘unfollow’ button.

1. Be consistent

People follow you because they love your content, so continuously give them what they want. Consistently posting content engages your fans so that they never feel bored. 

Ensure your content schedule is around your niche and audience. Also, posting every day is a great starting point; in no time, your subscribers will be waiting to be the first to view your video for the next day.

2. Stick to the community guidelines

Sticking to community guidelines reduces the risk of your TikTok account getting shadowbanned. Also, the community guidelines help protect the platform. 

Endeavor to create a safe space for your subscribers by always sharing appropriate content in line with the community guidelines.

3. Connect with other TikTok creators

Connecting with other creators is a sure way to get a new audience. Look for other creators in your niche that align with your brand goals and suggest collaboration opportunities.

Plus, it’s another TikTok strategy, as you can feed your fans with fresh, quality content from your creator friend.

4. Create content that caters to your niche

The number one goal of your content should be to offer value to your fans, whether for entertainment, educational, or informational purposes.

Defining your niche and target audience helps you know the content type you must create to provide value to your subscribers. Here’s a trick – look at the top creators in your niche and learn from them.

5. Keep with the trends

To remain relevant in your niche, you must evolve and stay ahead of the game. The earlier you jump on trends, the better, as they will become saturated after a while.

6. Interact with your followers

Followers retention is one of the perks of building a fan base. When you actively engage with your fans, you’ll create a space where they can unite, be vulnerable, share ideas, and never want to leave.

Thinking about creating a community on TikTok? You can begin by liking and sharing posts and responding to comments. Then, take it a step further by hosting a live or responding to comments with a video.

Wrapping Up

It can be a mystery to lose your subscribers. But, if you follow this guide, you’ll answer the “Why am I losing followers on TikTok” question you’ve have on your mind. Building a following is already so much work; watching your fan base decrease is even more painful.

Knowing there are tips to follow to keep your fans intact and increase your subscribers is relieving. You’ll stop losing subscribers by posting consistently, following community guidelines, jumping on trends, and connecting with fellow creators. That’s the trick to increase your profile visibility and build a community of dedicated fan base.

Apply the expert tips, and you’ll immediately be immune to the subscriber count loss and be on your way to increasing your fan base on the platform.