Pioneer DJ corporation changes name in the new year
The iconic brand, Pioneer DJ has decided to change its name to "AlphaTheta", effective January 1st, 2020. The decision to change the name arose after there had been confusion around the corporation Pioneer and their DJ devices, under the brand name Pioneer DJ. In 2015, the Pioneer Corporation sold its DJ subsidiary to KKR & Co LP, a private equity
Virgil Abloh unites with PIONEER DJ for new CDJ & DJM models
After last week's Pioneer announcement of the DDJ 200, a new entry-level controller, Pioneer DJ is back with another announcement and a pretty unique collaboration with DJ Virgil Abloh. It is not the first time Japanese multimedia giant is releasing a special version of their two best selling products, but together with the American fashion designer, Pioneer DJ is again giving