Daytime clubbing: a rising trend in the UK

Daytime clubbing in the UK is no longer just a concept, but a rising trend, with a recent study revealing an 800% increase in online searches for daytime events.

A recent study by Startle has shown a big change in the UK’s clubbing scene. Interest in daytime clubbing has gone up, with a huge 800% increase in online searches. This rise in interest is due to several reasons, including changes in what people want and a decrease in the number of nightclubs across the UK.

The Nighttime Industries Association’s latest report shows that one in five nightclubs in the UK have closed down in the past three years. The closures are due to problems with rent and bills, made worse by the ongoing cost of living crisis.

At the same time, the way people in their 30s party is changing. People are caring more about health and wellbeing. James Picken, a music and behavioural science expert at Startle, explains, “People in this age group are changing their lifestyle. They’re thinking about getting a mortgage, having children, and responsibilities like pets. This makes them think twice about whether starting a night out at 10:PM is doable”.

As the original “rave generation” gets into their 50s, night-time events are becoming less appealing. Daytime clubbing events offer older generations the perfect chance to meet people their own age and relive their youth.

In February, The Guardian spoke to the founders of a new over-50s daytime clubbing event in Sheffield, Day Fever. Filmmaker Jonny Owen and Line of Duty actress Vicky McClure run the event. Owen told The Guardian, “I had an idea about going out in the afternoons, sort of like traditional clubbing, as I call it. We thought we’d give it a go and see how it goes. We had no idea what the reaction would be”.

One Day Fever clubgoer explained why they like it: “You can meet for lunch, come here and then come home, let the dog out, watch the 10 o’clock news. You’ve got your Sunday free. I’m in my 50s, we’re the generation who invented rave in Ibiza”.

In conclusion, the rise in daytime clubbing in the UK is a response to changing lifestyles and what people want. As the nightclub scene continues to change, daytime clubbing offers a new and appealing alternative for many.