TikTok announces Music Library integration with Adobe Express

TikTok and Adobe announce Commercial Music Library integration with Adobe Express using an addon

During the Cannes Lions International Festival for Creativity, Adobe and TikTok announced Music Library integration. On June 17, the tech giants announced plans to integrate TikTok’s Commercial Music Library into Adobe Express.

“For organizations that want to stay competitive, producing and publishing engaging social content quickly is a critical and on TikTok, music is a must.”, said Govind Balakrishnan, SVP Adobe Express and Creative Cloud Services.

Adobe and TikTok made a big announcement at the Cannes Lions International Festival for Creativity event in San Jose, Calif, on June 17. That’s unsurprising, as the social media platform has become essential in marketing. It can target both young and older people. Interestingly, 88% of users say that the sounds used make them think about making a buy. The Symphony Assistant add-on was already available in Adobe Express, but users can now access millions of songs. Thanks to TikTok’s integrated Commercial Music Library, users can now select high-quality tracks across various styles and genres.

“Creativity is the core of TikTok. Content, communities, and cultures are all directly connected to, and built by, creativity on the platform.”, added Andy Yang, Global Head of Creative Product at TikTok.

The Symphony Assistant, which is an AI-based assistant, was already a great help for organic and paid content production. It makes it easy to brainstorm, take inspiration from existing tempos, and now, even search for trending music for content. Thanks to the millions of TikTok catalogs, marketers can create and publish videos to their TikTok Ads Manager account. That will encourage viewers to buy – all within Adobe Express – in just a few clicks.

As on any other platform, followers are important on TikTok, they come and go, so it’s worth discovering why followers are decreasing.