AVID STG Aquisition 2023 Image credits: Avid Technology

AVID Purchased by Symphony Technology Group

AVID Technology has been acquired by Symphony Technology Group for a staggering $1.4 billion. This strategic acquisition marks a pivotal moment in the world of digital audio workstations and music notation software. First reported by Reuters, concluded after a competitive bid involving another major player in the private equity sector, Francisco Partners. Notably, Francisco Partners had recently invested significantly in prominent music software companies like Native Instruments and iZotope, indicating their deep interest in this rapidly growing market.


Shareholders of AVID Technology stand to reap the benefits of this acquisition, as they are slated to receive a substantial $27.05 per share in cash. This promising offer underscores the confidence that Symphony Technology Group has in AVID’s future prospects and the inherent value that the company brings to the table. AVID Technology has long been a frontrunner in the music software domain, boasting an impressive portfolio that includes the iconic digital audio workstation, Pro Tools, and the acclaimed music notation software, Sibelius. These products have garnered a dedicated following among musicians, producers, and composers, making them household names in the music world. Pro Tools, in particular, has emerged as the go-to choice for digital audio workstations. With a multitude of innovative capabilities, Pro Tools has significantly influenced the way music is created, produced, and edited.


Jeff Rosica, AVID’s Chief Executive Officer and President, stated


“Since our founding over 30 years ago, AVID has delivered technology that enables individuals and enterprises who create media for a living to make, manage and monetize today’s most celebrated video and audio content across the globe. We are pleased to announce this transaction with STG, who share our conviction and excitement in delivering innovative technology solutions to address our customers’ creative and business needs.”


As the acquisition by Symphony Technology Group is set to conclude in the fourth quarter of the fiscal year 2023, industry insiders eagerly await the potential synergies that could arise from this union. The fusion of AVID’s cutting-edge software solutions and Symphony Technology Group’s strategic expertise promises to pave the way for new advancements and possibilities within the music software sector. In conclusion, the acquisition of AVID Technology by Symphony Technology Group is poised to reshape the landscape of music software. With the powerhouse combination of AVID’s flagship products like Pro Tools and Sibelius, alongside Symphony Technology Group’s vision and resources, the future promises of innovation, growth, and enhanced musical experiences for creators worldwide.


Image Credits: Avid Technology

Research in composing this articles was sourced from Reuters.com and Avid.com

DJ/Producer from the United States. - University of the Arts, Philadelphia PA. Opened for Martin Garrix, Steve Aoki, Justin Bieber, and Lil Uzi Vert.