7Up Tag

Providing a one-of-a-kind event, Martin Garrix recently teamed up with 7UP to curate a concert specifically for deaf people. Alongside Fake Love, which is an agency known for its innovative projects, Garrix and 7UP used several experiments and features that enabled all participants to experience what people feel when listening to music. Many of the attendees have been deaf since birth

7UP's strategic marketing has led it to investing millions within the electronic industry. Cherry-picking Martin Garrix and Tiesto has its figure-heads, the brand has seen itself swarm the Ultra Miami festival as well as feature in the pairs music video for their latest track. For their latest stint of publicity they've gone all out, sponsoring Tiesto latest project, Your Shot